Business – Tools to Grow Your Business

Offering endermologie® treatments is not only a sign of professionalism, but also a technology that delivers visible and long-lasting results. It is also a way to grow your salon. Here are the four advantages that estheticians frequently mention when using LPG® devices:

• Attracting new clients thanks to the appeal and popularity of the Cellu M6® Alliance. LPG® benefits from strong marketing efforts that enhance the reputation of these devices, requiring less effort on your part to promote the technology and allowing you more time for treatments.

• Increased performance and effectiveness, with quicker visible results. LPG® devices are widely recognised technologies, and the results they achieve are acknowledged by the scientific and medical community (165+ scientific studies).

• Enriching your range of treatments and offering more holistic treatments. LPG® equipments also save time compared to manual treatments alone, and allow for combining endermologie® treatments with more traditional ones.

• Optimising the profitability of your salon. Transforming your “artisan” business into a profitable one. The return on investment is known in advance and predictable. It is a reliable way to increase your revenue and sustain your business.

Let’s take the example of Natalie, an esthetician who has implemented some best practices to boost the profitability of her salon.

For instance, she offers an annual subscription for body treatments instead of small packages of 10 sessions. This approach has truly invigorated the sales of slimming treatments in her salon.

She also recommends a boost period initially, with 10 closely spaced sessions, followed by an optimisation period to continually improve the results, with one maintenance session per month. Clients are pleased as they can spread out their payments and see real results. On her part, Natalie manages her income better and retains her clients during more challenging times.

To better adapt to the decrease in purchasing power and its impact on salons, let’s not forget about targeted treatments as well. These “ultra-personalised” treatments allow clients to focus on specific areas of their body or face. During a typical 30-minute targeted session, Natalie can treat 2 to 4 areas. If estheticians promote this type of treatments over other ones that are longer and more holistic, it is primarily to allow more clients to benefit from it during this challenging period.

From an economic standpoint, this type of treatment attracts new clients with a less demanding introductory offer for those who are unfamiliar with the salon or are unwilling to spend a significant amount on beauty treatments.

endermologie® body treatments are always a good idea to boost the popularity of your salon and, consequently, your revenue. With our reputation and impressive results, LPG® technologies significantly help you expand your client base and retain customers through various treatment programmes.