Business – Social Media Guidelines

Facebook and Instagram are the “must haves” when it comes to having a presence on the networks. They have the largest number of users, so you can promote your profile very effectively.

The advantage of these networks is that they’re easy to get to grips with, and very intuitive.

Instagram, in particular, has been working very well for salons for a number of years now, as it allows them to showcase highly visual content immediately, thanks to ‘stories’ and ‘reels’. For example, it’s currently viral to post before-and-after videos of a treatment with a customer, and also to get her to share her experience in your salon, in as little as ten seconds or so.

That’s enough to attract attention!

You can also share interesting content related to your business, and interact with your followers.

When it comes to the beauty industry followers on Facebook and Instagram, the vast majority are women. The average age is 35-44.

You need a “showcase of expertise”. The person looking for an salon in your area needs to quickly understand the range of services you offer.

To do this, you need to use the main page of your Instagram (or Facebook) account called “Feed”, highlighting all your services and explaining them. Explaining your services is essential and helps to reassure customers, especially with LPG®, as the technologies used and services offered can sometimes be abstract.

Find out how to make my customers my best network of influence!

To illustrate your services, you can make a visual with text, or an oral explanation on video, or even a demonstration with a customer. Don’t forget that one of the main advantages of social media is to provide content that is as visual as possible.

Consistency is key, social media works on the basis of being active as often as possible. Obviously, the best thing is to be present every day, and to show that you’re active by sharing new visuals, talking to your community or writing customer testimonials. If you take good care of people on social media, they’ll think the same of your salon services!

At LPG®, we recommend that you set aside an hour three times a week just for social networking. This time is not wasted: it allows you to create a community, attract more and more customers, and observe how the competition communicates.

We also offer ‘partnerships’ on the networks: when you create content, we share it on our account to give you visibility.

Our customers also have access to our internal LPG4YOU platform with all the latest videos on LPG® protocols and skincare that they can use to feed their social media accounts.

We continually invest in enhancing our image with the intention that you, as a business, can fully take advantage of it. Feel free to utilise our content without any hesitation.