Business – What business strategy to adopt in winter for good profitability?

It is important to highlight treatments that match with the season, trends, and client needs. In winter, facial treatments are the most sought after… but the body also needs to be taken care of. Highlight the LPG® signature treatments that will increase your client’s average spending and revitalise your sales: detoxify the body with the Endermopuncture® treatment, and enhance facial radiance with the LPG® Cellular Regeneration treatment. These are two key issues of this period that you can cleverly address with LPG®.

Moreover, the advantage of endermologie® treatments is that they require long-term follow-up to achieve effective and long-lasting results. “It’s these treatments that should be highlighted because they are very profitable and ensure a fully booked calendar well in advance,” says Jack-Yves Guillermin, Commercial Director at LPG® Group.

To attract your clientele, focus on courses and offers: a combined subscription of LPG® and other technologies, endermologie® body and face treatments with matching skincare… be the dream adviser who will accompany them in achieving their resolutions.

“Don’t hesitate to offer special courses including any treatment with an additional 15 minutes of endermologie®” suggests Lydie Hayek-Rocque, Marketing, Digital & Training Director at LPG® Group. This is an effective solution that pays off, helping you gain new LPG® enthusiasts.

During winter and the festive season, it is important to communicate regularly with your clientele at your salon, through POS advertising, leaflets, as well as directly in the treatment room.

Furthermore, it is essential to have a presence online: social media, newsletters, and emails are three major pillars of communication that will help you expand and boost the visibility of your salon.

The advantage of social media is that it does not require financial investment. These social platforms are recommended for building a community, sharing announcements, communicating exclusive offers, organising giveaways, “as well as special campaigns according to the time of the year, such as an Advent calendar with different offers every day!” suggests Lydie Hayek-Rocque.

During this winter period, keep in mind that your current and future clients are willing to make small financial efforts to take care of themselves, they deserve it! But they expect real results: profitable, expert, and effective LPG® treatments are the perfect wellness options for them… and therefore for you too!