Endermologie® boosts festive season revenue!
The year-end festivities are approaching, and your customers need treatments. Before the festivities, they want to look beautiful and take care of their skin. After that, they want to feel light, relaxed, and detoxed. In this article, you will discover advice and best practices for creating a range of treatments as the festivities approach to attract people to your salon and generate revenue.
Dorothée Lévy, Head of Skincare at LPG® Group, believes that the easiest treatments to sell are the express treatments. You can offer a treatment that will smooth facial features and enhance radiance. “It’s ideal to offer to your time-pressed clients who want results and efficiency. For example, it works well for a lunchtime session before a festive dinner.”
Among the endermologie® treatments, which not only provide remarkable effectiveness but also increase the average spending, the Sublime Look and Lips, a signature LPG® treatment, will reduce signs of fatigue, redefine the mouth’s contour, and enhance the eyes by working on the eyelids. In just 30 minutes of treatment, you can already see excellent results.”This is precisely the kind of fantastic treatment to offer during the festive season: it’s personalised, premium, and fast,” concludes Lydie Hayek-Rocque, Marketing, Digital & Training Director at LPG® Group.
In the winter, before and after the festivities, you can focus on treatments that increase the average spending and boost your revenue. “There’s no mystery; you’ll achieve this by relying on endermologie® expertise,” explains Lydie Hayek-Rocque.
“Hydration, radiance, and lifting are the key words. For example, the LPG® Cellular Regeneration treatment will detoxify the face and work on wrinkles using endermopuncture® points that stimulate meridians. It also requires the premium skincare range (mask, eye and lip contour, day cream): it combines endermologie® technique, skincare, and, of course, the expertise of the beautician trained by LPG® in specific acupuncture manoeuvres. “The combination of these three factors makes this treatment a significant asset in your business strategy during the year-end festivities,” adds Dorothée Lévy, who further comments:
“For the body, the Endermopuncture® treatment is appealing to clients looking for lightness after the excesses of the festivities and heavy meals.”
The Endermopuncture® manoeuvres performed with the Alliance treatment head stimulates the well-recognised points of meridians (bladder, stomach, spleen, gallbladder, etc.) to accelerate toxin elimination and gently rebalance metabolism. This 50-minute super-detox treatment is highly appreciated after the festivities.
Among the most requested treatments during this period, facial treatments are a hit. And for a good reason: the body is hidden under a coat! Lydie Hayek-Rocque adds, “Moreover, after summer, we want to restore radiance to our complexion, which has been dulled by winter greyness and fatigue.”
So what works for sure are peeling and dark spot treatments: “It’s the right time to treat spots and take advantage of the lack of sun exposure to address them,” explains Dorothée Lévy.
So, without hesitation, you can include the LPG® Age-defying replumping treatment on your year-end treatment menu. It lasts 40 minutes and will even out the complexion, tighten pores, reduce the appearance of spots, and bring a smile back to your customer’s face! “You can, for example, offer it as a gift voucher,” advises Lydie Hayek-Rocque.
You’ve understood that LPG® is an essential ally during the festive season. The brand offers a variety of treatments that rely on endermologie® technology and the beautician’s expertise to meet all current expectations and desires. Personalised and highly effective, these treatments are sold at higher prices than more “conventional” treatments and will, therefore, ensure a boost in revenue at the end of this year.
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