Specials – The necessity of conducting an assessment before a beauty treatment.

Before each treatment, the assessment allows you to establish a personalised programme. Aimed at all women, regardless of age and skin type, this step typically lasts an hour on average. This is the time needed to establish a genuine diagnosis using a questionnaire:

Why is your client coming to see you?

What are her expectations?

Does she engage in regular physical activity?

What are her medical history and current beauty routine?

The answers to these questions should help you define a personalised programme and establish the session frequency.

Also, note that this initial exchange is an opportunity to build a real relationship of trust with your client. It’s a necessary time to reassure her and show that you are attentive, available, and caring.

It’s always important to remind your client why the assessment is an essential step: tell her that it serves as an introduction to create personalised sessions, regardless of her specific concerns, the targeted area, or her skin type.

Don’t forget that the assessment is an opportunity to highlight your own expertise: emphasise that while skincare are essential for improving the superficial appearance of the skin, combining them with innovative technology allows for deep action.

For them to feel confident, clients need concrete results: they want to project and visualise the outcomes.

The advice from Morgan Berthias, an esthetician at MB Concept Cristale Beauté:

“We’re not magicians. The goal is not to promise the impossible but to show our clients that a personalised treatment is a factor of effectiveness. Cellulite disappearing, reduction of hips or waist… In addition to achieving a real improvement quickly after a first session, the assessment allows us to choose suitable skincare that will prolong the obtained results.”

Thus, the assessment is both an initial contact and the first step to reassure your client. It’s a means of building loyalty and demonstrating that YOU are the right person, both expert and attentive, to meet her expectations.